In a previous post, I mentioned that one of the losers of the Digital Living Room is the Traditional Advertisers. With DVRs and Tivos (TIVO), it becomes very easy to fast forward the commercials.
According to Business 2.0, NextMedium, a startup company, "automates and standardizes the process of product placement in TV shows, movies, and videogames." You can't fast forward the advertisement because the actors are using the product or mentioning it on the actual show. Remember the scene in the new War of the Worlds where Dakota Fanning explains Tivo to Tom Cruise?