- Baby Boomers (est: 1946-1964): 72 million
- Generation X (est:1965-1979): 17 million
- Generation Y (1979-1994): 60 million
With 300 million people in the United States, if we add Baby Boomers and Generation Y, these two groups make up 44% (132M/300M) of the United States population.
Much attention has been given to making money on the Baby Boomers. But if we are to truly profit, we need to look at the demographics and profit from Generation Y as well.