Generation Y: The Big Opportunity

According to the Business Week article, Generation Y (or Millenials), are those born between 1979 and 1994 (As of 2007, they would be 13 to 28). In terms of numbers, they are the 2nd largest group in the United States after the Baby Boomers.

Some numbers:

1. Baby Boomers (est: 1946-1964): 72 million
2. Generation X (est:1965-1979): 17 million
3. Generation Y (1979-1994): 60 million

With 300 million people in the United States, if we add Baby Boomers and Generation Y, these two groups make up 44% (132M/300M) of the United States population.

Much attention has been given to making money on the Baby Boomers. But if we are to truly profit, we need to look at the demographics and profit from Generation Y as well.