Contestants Tabloid Editor Piers Morgan and Country music superstar Trace Adkins were in charge of setting up a charity event which included an auction.
One of the auction items included a Shopping Date with Ivanka Trump, Donald Trump's Daughter. The First Bid was from Eric Bolling (Celebrity Apprentice did not mention his name) for $20k and he had a big smile on his face.
Soon, Piers Morgan made a phone call and on the other line, the voice of American Idol Judge Simon Cowell was heard and started to bid $50k. Eric Bolling countered with $60k. Simon Cowell then bid $75k. Eric Bolling raised the stakes to $85k.
Finally, Simon Cowell bids $100k and wins the Shopping Date with Ivanka Trump and Eric Bolling loses the auction item.
The Video
Ivanka Trump
Eric Bolling
Jim Cramer and Erin Burnett
Financial and Television Personality and CNBC's Mad Money Host Jim Cramer and CNBC Financial Reporter Erin Burnett also appeared on the Celebrity Apprentice.
Investment House Cantor Fitzgerald Very Generous
Investment House Cantor Fitzgerald (who lost more than 700 employees who were working in the World Trade Center on Sept. 11, 2001) donated a lot of money to help the charities on the Celebrity Apprentice. One partner paid $100k for a Tea Date with the Duchess of York, Sarah Ferguson, and $100k for time with Ozzy and Sharon Osbourne.
The company also offered to match up to $250,000 of viewers donations through cell phone texting..
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